As the public sector increases its use of data handling and information security products, there is a growing need for reassurance about their buying decisions. After a successful pilot by the Cabinet Office, CCTM, the kite mark scheme for commercial off-the-shelf Information Assurance (IA) products and services, was to join the Information Assurance and Consultancy services portfolio of the CESG unit in GCHQ.
We were asked to ensure a smooth transition of the CCTM scheme from the ownership of the Cabinet Office to GCHQ within six weeks and to provide a year round outsourcing of the scheme’s delivery and marketing for GCHQ.
What did we do?
Our initial tactic was to fast track a relaunch of the customer touch points including the scheme website, telephone contacts and other correspondence. Within 15 days, we moved the Cabinet Office website into a new and secure web hosting platform with improved content management facilities. Beyond this launch activity, we are working towards:
- Creating increased awareness, interest and demand for CCTM awarded products within the IT/IS community in the public sector
- Generating brand awareness, and recall, for CCTM within numerous schemes
- Stimulating new applications to increase the attractiveness of the CCTM portfolio
- Redesigning the economics of the Scheme to become self financing in 2009/2010
What was the breakthrough for CESG?
Within the short period of time, our team learnt the processes, tools and best practices of the Cabinet Office and achieved a seamless transition of the ownership and administration of the CCTM scheme to CESG, with least disruption to the scheme users.
The key breakthroughs achieved were
- Initial objectives of fast track relaunch achieved, with web relaunch delivered within 15 days from engagement to client satisfaction
- New vendors have been reached and now managed and mailed from a CRM platform
- Rebranding of scheme documentation and procedures to align with CESG’s portfolio