When organisations are looking to invest or acquire, typically they will carry out rigorous financial due diligence and go over the numbers with a fine-tooth comb. Also, typically, in our experience, commercial due diligence, in short a strategic sales and marketing review, is neglected or conducted inexpertly by the financial folk.

Yet, properly understanding, for instance, how well grounded and evidenced are sales and marketing plans should be critical to making investment decisions.

Diagnosing healthcare
An investment company commissioned us to conduct a commercial evaluation of a healthcare diagnostics business. We carried out a fast track programme and demonstrated the potential for strong returns, as well as highlighting required improvements in their commercial systems and processes. Read more...

Supplier switching
Our client had agreed an acquisition in principle but needed a commercial review to comply with the terms of the purchase agreement. We reviewed the development plan, evaluated management capabilities and the marketplace, and identified 'at risk' elements with the business model. Read more...