Here are the most recent editions of our Dimensions bulletin.
If
you would like to receive it on a regular basis, please email Talia Pavlou
Latest issues
The coalition and its change programme, April 2011
Back issues
2010
What’s in store for Marketing in 2011?, December 2010
Anticipating the uses and abuses of payment by results (PBR), September 2010
Productive Marketing...More for less from Quadrant, June 2010
Sail through the eye of the storm , May 2010
2009
The Power of Collaboration, December 2009
Back to the future again – outsourcing then and now, October 2009
2008
The Rise of Social Marketing, December 2008
Options for Marketing in a Downturn, June 2008
2007
Beyond Customer Insight, November
The Differentiating Power of Customer Experience, June
2006 (PDF)
Delivering the Brand Promise and Customer Experience, July
2005 (PDF)
Innovation - A Vital Function or Just a Diversion, November
The Merits of Measuring Marketing Effectiveness, July
Understanding and Delivering Change, March
2004 (PDF)
Generating Partner Deals, December
Customers, Not Numbers to be Crunched into Annual Plans, October
Skills Development and Skills Transfer, July
Need for Customer Facing Change, May
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