As the HE market opens up and becomes increasingly competitive and international, we have found that many HEIs are looking to address the challenges of stimulating and maintaining student ‘demand’, and the need to sharpen their proposition for ‘customers’; in effect, adopting a more strategic marketing approach.
Marketing & Communications review for a Russell Group university
Initial review of structure, skills and resources; including benchmarking, gap analysis and options for change.
Quadrant re-engaged to put in place a new strategic marketing & communications function and achieve a step-change in approach
Developing and managing a three year insight (market research) programme
Need for HEI to rapidly assimilate an understanding of its position in the HE marketplace.
Develop increasingly sophisticated market research strategy and activity programme to help embed insight around customers and their journey