Proposition Development - Quadrant Consultants

SERVICES

Customer Proposition
Brand Proposition
Product Proposition
Overarching Proposition
Brand Hierarchy
Positioning

Well thought through and meaningful propositions are vital to any product or service. We have a very simple and effective definition of a proposition, looking at it from a customer perspective – ‘What is in it for me?’

We often find that propositions are driven by ‘inside out’ thinking, whereas the start point should always be the customer and therefore ‘outside in’.

The people’s council
When West Sussex County Council needed a new proposition that put the customer at the heart of transforming its services, they asked us to help. We added to their previous consultations with residents by conducting a series of focus groups and online research to test a ‘strawman’ customer proposition. Read more...

Keeping market share
EDF Energy (then London Electricity) called us in at the time when the business energy market was being deregulated. They asked us to help them defend their market share of the attractive London and South East region, which was being targeted by other organisations.
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CASE STUDIES

Post Office
We created a new proposition – ‘simple ways through important matters’ – that for the first time reflected customer needs

Consumer Focus
Quadrant developed a name, proposition and identity within weeks to reflect the vision of five merged organisations

NHS Notts County
We developed and tested a range of propositions to reverse the trend of declining numbers of residents attending NHS dentists

Towry Law
Using our proposition development methodology, we developed a compelling rationale for this major Independent Financial Advisor (IFA)

Bosch Siemens
Quadrant met the challenge of developing a brand and channel strategy, and proposition for this market leader

Sage
Quadrant was commissioned to conduct a review of the Sage Accountants Club, resulting in a revised proposition to deliver real benefits for accountants

Post Office We created a new proposition – ‘simple ways through important matters’ – that for the first time reflected customer needs

Consumer Focus Quadrant developed a name, proposition and identity within weeks to reflect the vision of five merged organisations

NHS Notts County We developed and tested a range of propositions to reverse the trend of declining numbers of residents attending NHS dentists

Towry Law Using our proposition development methodology, we developed a compelling rationale for this major Independent Financial Advisor (IFA)

Bosch Siemens Quadrant met the challenge of developing a brand and channel strategy, and proposition for this market leader

Sage Quadrant was commissioned to conduct a review of the Sage Accountants Club, resulting in a revised proposition to deliver real benefits for accountants

LSC Quadrant developed a tailored marketing and communications plan, adapted into a simple format for stakeholder use