Higher Education Services
- Benchmarking Studies
- Brand Strategy and Architecture
- Business Case and Planning
- Customer Insight
- Customer Value Propositions
- Marketing and Communications Strategy
- Market Mapping
- Market Research (all forms)
- Partner and Supplier Selection
- Strategic Reviews
Initial review of structure, skills and resources; including benchmarking, gap analysis and options for change. Quadrant re-engaged to put in place a new strategic marketing & communications function and achieved a step-change in approach.
There was a need for this Higher Education Institution to rapidly assimilate an understanding of its position in the HE marketplace. Quadrant developed an increasingly sophisticated market research strategy and activity programme to help embed insight around customers and their journey.