Higher Education

Higher Education Services

  • Benchmarking Studies
  • Brand Strategy and Architecture
  • Business Case and Planning
  • Customer Insight
  • Customer Value Propositions
  • Marketing and Communications Strategy
  • Market Mapping
  • Market Research (all forms)
  • Partner and Supplier Selection
  • Strategic Reviews
As the Higher Education (HE) market opens up and becomes increasingly competitive and international, we have found that many Higher Education Institutions are looking to address the challenges of stimulating and maintaining student ‘demand’, and the need to sharpen their proposition for ‘customers’; in effect, adopting a more strategic marketing approach.


Marketing & Communications review for a Russell Group university
Initial review of structure, skills and resources; including benchmarking, gap analysis and options for change. Quadrant re-engaged to put in place a new strategic marketing & communications function and achieved a step-change in approach.


Developing and managing a three year insight (market research) programme 
There was a need for this Higher Education Institution to rapidly assimilate an understanding of its position in the HE marketplace. Quadrant developed an increasingly sophisticated market research strategy and activity programme to help embed insight around customers and their journey.


For an initial no-obligation discussion regarding your Higher Education institution and its marketing challenges, please give us a call on 020 7240 7200 or complete the contact form